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GLOBAL AD PLATFORM INTELLIGENCE

Global Ad Platforms
Industry Map

A working market map for teams assessing where demand, supply and monetisation actually sit. Platforms are grouped by the resources they control, the operating models they support and the practical access requirements that matter before a test.

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RECENTLY ADDEDPLATFORM NOTES · CONTINUOUSLY UPDATED
Mobile app monetisation platformAdMobAdMobPublisher monetisation networkAdSenseAdSenseDevice ecosystem ad platformHuawei AdsHuawei AdsDevice ecosystem ad platformOPPO AdsOPPO AdsShort-video advertisingKwai AdsKwai AdsDevice ecosystem ad platformXiaomi AdsXiaomi AdsMobile game advertisingChartboostChartboostMobile game advertisingVungleVungleIndependent mobile ad platformInMobiInMobiApp growth & mediationironSourceironSourceAttribution & growth measurementAppsFlyerAppsFlyerOEM & device growthDigital TurbineDigital TurbineIndependent ad exchangeIndex ExchangeIndex Exchange
PLATFORM INDEX / INDUSTRY MAP

Browse platforms by industry role

The index is organised by industry role rather than platform count. Search by name, category, market role or integration term, then open the full bilingual research and platform materials.

All platforms
Continuously updated indexOfficial public sources + independent HiSpark research
01
Mobile ad network

Meta Audience Network

Global advertiser demand and app monetisation

ENChinesePDF (CN)
02
Mobile ad network

Pangle

Short-video ad demand and third-party app inventory

ENChinesePDF (CN)
03
Game growth and monetisation

Mintegral

User acquisition, interactive creative and ad monetisation

ENChinesePDF (CN)
04
Machine-learning DSP

Moloco

First-party signals, machine learning and ROAS optimisation

ENChinesePDF (CN)
05
Regional ad network & DSP

Yandex Ads

Russia, CIS and regional traffic

ENChinesePDF (CN)
06
Attribution and measurement

Adjust

MMP, SKAN, deep links and multi-channel attribution

ENChinesePDF (CN)
07
Live-content platform & ad network

BIGO

Live gifting, content products and advertising as a second curve

ENChinesePDF (CN)
08
App growth and mediation

AppLovin

Mobile advertising, MAX mediation and developer growth

ENChinesePDF (CN)
09
Retail media network

Amazon Ads

Shopping intent, retail media and demand-side buying

ENChinesePDF (CN)
10
Game engine & ad platform

Unity

Game ecosystem, ad network and creation tools

ENChinesePDF (CN)
11
Native content advertising

Taboola

Content recommendations, native traffic and performance marketing

ENChinesePDF (CN)
12
Community advertising platform

Reddit Ads

Community context, Conversation Ads and brand safety

ENChinesePDF (CN)
13
Social & AR advertising

Snapchat Ads

Mobile social, AR creative and young-user reach

ENChinesePDF (CN)
14
Visual discovery & shopping ads

Pinterest Ads

Visual discovery, shopping intent and purchase planning

ENChinesePDF (CN)
15
Real-time social advertising

X Ads

Real-time conversation, trends and public discourse

ENChinesePDF (CN)
16
B2B social advertising

LinkedIn Ads

Professional context, content and B2B demand

ENChinesePDF (CN)
17
Audio & podcast advertising

Spotify Ads

Music, podcast and audio marketing

ENChinesePDF (CN)
18
Independent DSP

The Trade Desk

Programmatic buying, data and CTV

ENChinesePDF (CN)
19
Commerce & retail media

Criteo

Retail media, shopping intent and product ads

ENChinesePDF (CN)
20
Native content distribution

Outbrain

Content discovery, native traffic and performance marketing

ENChinesePDF (CN)
21
CTV & sell-side platform

Magnite

Sell-side platform, CTV and premium inventory

ENChinesePDF (CN)
22
Sell-side platform

PubMatic

Sell-side platform, inventory and monetisation

ENChinesePDF (CN)
23
Omnichannel DSP

Yahoo Ads

Data, identity and omnichannel advertising

ENChinesePDF (CN)
24
Mobile app monetisation platformNEW

AdMob

App monetisation, mediation and bidding

ENChinesePDF (CN)
25
Publisher monetisation networkNEW

AdSense

Web ads, content monetisation and publisher revenue

ENChinesePDF (CN)
26
Device ecosystem ad platformNEW

Huawei Ads

Huawei devices, app distribution and global reach

ENChinesePDF (CN)
27
Device ecosystem ad platformNEW

OPPO Ads

OPPO devices, traffic and app distribution

ENChinesePDF (CN)
28
Short-video advertisingNEW

Kwai Ads

Short-video content, emerging markets and performance ads

ENChinesePDF (CN)
29
Device ecosystem ad platformNEW

Xiaomi Ads

Xiaomi device ecosystem and global distribution

ENChinesePDF (CN)
30
Mobile game advertisingNEW

Chartboost

Game demand, developer supply and monetisation

ENChinesePDF (CN)
31
Mobile game advertisingNEW

Vungle

Creative-led mobile advertising and game growth

ENChinesePDF (CN)
32
Independent mobile ad platformNEW

InMobi

Regional supply, emerging markets and mobile demand

ENChinesePDF (CN)
33
App growth & mediationNEW

ironSource

Mediation, growth and monetisation under Unity Grow

ENChinesePDF (CN)
34
Attribution & growth measurementNEW

AppsFlyer

Mobile attribution, deep links, SKAN and fraud prevention

ENChinesePDF (CN)
35
OEM & device growthNEW

Digital Turbine

Preloads, OEM traffic and app discovery

ENChinesePDF (CN)
36
Independent ad exchangeNEW

Index Exchange

Independent exchange, seller value and inventory governance

ENChinesePDF (CN)
No matching platform. Try a shorter keyword or another category.
OPERATOR REVIEW / PLATFORM FIT

Start with the platform role, then discuss integration and commercial terms

If you are comparing ad networks, mediation, DSP/SSP, attribution or retail-media platforms, share the product type, primary markets, traffic sources, current monetisation stack and integration objective. We will map the relevant roles and priority first, then flag the integration, settlement and compliance points that matter before a test.

  • For teams choosing a platform, redesigning waterfall or bidding, preparing an SDK integration or rebuilding monetisation.
  • Platform role review · mediation and bidding · SDK/API integration · app-store publishing · ongoing operations.
Platform fitMediation & biddingSDK/APIStore publishingOperations
HiSpark WeChat contact QR codeUse WeChat? Scan to connectFor teams already using WeChat. Mention “Platform Map” when adding the advisor.info@hi-spark.comContact an advisorOpen online platform index
PLATFORM SELECTION / OPERATOR GUIDE

How to evaluate a global ad platform

A five-step operator framework for matching the business task, validating inventory and comparing commercial, technical and compliance fit.

01

Define the commercial objective

Separate user acquisition, monetisation, attribution, mediation, retail media or brand reach. Do not compare different roles with one metric set.

02

Validate geography and inventory

Confirm target countries, traffic types, devices, content contexts and account eligibility. Listed reach is not the same as available inventory.

03

Compare commercial terms

Check CPM, CPA, CPS, RTB, floors, revenue share, payment cycle, thresholds, currencies, refunds and tax.

04

Review integration and data flow

Assess SDKs, APIs, server-to-server events, privacy consent, test environments, reporting latency, attribution windows and deletion.

05

Run a bounded traffic test

Use reversible A/B or geo tests to measure eCPM, fill rate, ARPDAU, ROAS, latency and retention before expanding.

eCPM

Compare impression value with fill and traffic quality.

Fill Rate

Low fill may signal weak demand, geo limits or setup issues.

ARPDAU

Useful for monetisation efficiency, but not a substitute for retention or LTV.

ROAS

Read with attribution windows, organic lift and cash collection.

LTV

Used for long-term payback and channel quality.

SDK / Latency

Developers must check SDK size, permissions, initialisation timing and crash risk.

Open the online platform index

Browse, search and compare all 36 platforms without downloading a file.

Open online indexEnglishChinese
INDUSTRY ROLES / DEFINITIONS

Platform role glossary

Use the same role language across business, product, marketing and engineering when comparing platforms.

Ad network

Connects advertiser demand with publisher or app inventory and may manage delivery, bidding or yield.

Mediation

Allocates requests among multiple ad sources and compares monetisation outcomes for developers.

DSP

Demand-side platform used by advertisers to buy inventory, manage audiences and optimise campaigns.

SSP

Supply-side platform used by publishers to manage inventory, pricing and demand connections.

Ad exchange

A programmatic marketplace that matches buy and sell demand through bidding.

MMP / attribution

Measures installs, events and channel contribution, including SKAN, deep links and fraud controls.

Retail media

Retail platforms use shopping data and on-site or off-site inventory to sell advertising.

eCPM / fill rate

eCPM is revenue per thousand impressions; fill rate is the share of requests matched with demand.

ARPDAU / LTV / ROAS

Daily revenue per active user, lifetime value and acquisition return on ad spend.

Mediation / bidding

Mediation manages demand sources; bidding allows real-time competition. They are often combined.

SEARCH INTENT / FAQ

Global ad platform FAQ

Answers match the FAQPage structured data and are written for teams comparing platform roles, access requirements and commercial fit.

How is this index different from the platform detail pages?

The index helps you locate platforms by industry role. Each detail page explains the business model, traffic source, access path, strengths, constraints and bilingual research.

Should I choose a platform by size or by industry role?

Start with the business objective such as user acquisition, monetisation, attribution, mediation or retail media, then compare regions, traffic quality, settlement, technical cost and compliance.

Why can one platform appear in multiple categories?

A platform may control several resources at once. A game engine can provide ads and mediation, while an ad network can represent both demand and supply. Categories describe the primary role, not an exclusive boundary.

Do the Chinese and English pages correspond directly?

All 36 platforms have Chinese and English detail pages. This index also has Chinese and English versions connected through canonical and reciprocal hreflang.

Is a platform profile the same as an integration recommendation?

No. The profiles explain roles and commercial logic. A real integration still requires checks for account eligibility, geographies, payments, privacy, SDKs, bidding, settlement and current official policies.

How should I re-check a platform after policy changes?

Use the official source link on each card or detail page, and treat the latest developer documentation, policy centre and commercial contract as authoritative.

How should eCPM, fill rate, ARPDAU and ROAS be evaluated together?

eCPM measures revenue per impression, fill rate measures demand coverage, ARPDAU measures daily revenue per active user, and ROAS or LTV measures acquisition payback. A single metric can produce the wrong conclusion.

How are mediation and in-app bidding related?

Mediation manages multiple demand sources and request priority, while bidding lets sources bid in real time. Modern mediation commonly supports both waterfall and bidding and must be compared on yield, latency and operating cost.

What should developers check before integration?

Check account eligibility, supported regions, SDK size and permissions, initialisation timing, privacy consent, test mode, payment thresholds, reporting APIs, support responsiveness and the latest policy version.

Can this platform index be used for budget decisions?

It is a role-based discovery and comparison starting point, not a substitute for live pricing, traffic tests, regional inventory checks, contract review and actual eCPM or ROAS data.

OFFICIAL SOURCE DIRECTORY

Official platform sources

Direct links to each platform’s public website or developer/business entry. Program terms, inventory and policies must be rechecked before integration.

Meta Audience Network ↗Pangle ↗Mintegral ↗Moloco ↗Yandex Ads ↗Adjust ↗BIGO ↗AppLovin ↗Amazon Ads ↗Unity ↗Taboola ↗Reddit Ads ↗Snapchat Ads ↗Pinterest Ads ↗X Ads ↗LinkedIn Ads ↗Spotify Ads ↗The Trade Desk ↗Criteo ↗Outbrain ↗Magnite ↗PubMatic ↗Yahoo Ads ↗AdMob ↗AdSense ↗Huawei Ads ↗OPPO Ads ↗Kwai Ads ↗Xiaomi Ads ↗Chartboost ↗Vungle ↗InMobi ↗ironSource ↗AppsFlyer ↗Digital Turbine ↗Index Exchange ↗

Official source pages are provided for verification. Some program names or availability may vary by market.

Ready to turn the platform shortlist into an integration plan?

From role selection and mediation/bidding to SDK integration, store publishing and operations, we define the next step around actual traffic and commercial goals.

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Platform fit review