# 海外广告平台产业地图 2026 | 36家平台角色、商业模式与接入指南

> 按广告需求、流量场景、变现供给、归因测量与程序化交易梳理36家海外广告平台，提供中英文平台研究、官方入口和接入路径。

## Pages
- Chinese: https://hi-spark.com/OAR/index.html
- English: https://hi-spark.com/OAR/en.html
- Chinese online platform index: https://hi-spark.com/OAR/platform-index.html
- English online platform index: https://hi-spark.com/OAR/platform-index-en.html
- Chinese one-click share page: https://hi-spark.com/OAR/share.html
- English one-click share page: https://hi-spark.com/OAR/share-en.html

## Scope
- 36 global advertising platforms
- Industry roles: ad networks, mediation, DSP, SSP, ad exchanges, attribution/MMP, retail media and device ecosystems
- Bilingual platform detail pages at /OAR/<slug>/ and /OAR/<slug>/en.html
- Search and filter by platform, category, market role and integration keyword

## Method
1. Identify the advertiser, publisher, developer or data role.
2. Compare geography, traffic source, monetisation model, integration method and settlement.
3. Verify current policy, account eligibility and technical requirements through the official source.

Canonical: https://hi-spark.com/OAR/
Last updated: 2026-11-04
Publisher: Shenzhen HiSpark Ad Media Co., Ltd. (https://hi-spark.com)

## 使用说明

- 本文档面向搜索引擎、生成式搜索与 AI 研究工具，用于识别平台实体、文章主题与官方参考来源。
- 页面观点为独立行业分析；平台产品、政策和数据以各平台官方网站为准。

## Canonical and citation
Use the canonical page and preserve the distinction between platform role, commercial model and integration availability. Platform terms can change.

## 平台目录

- [Meta Audience Network](https://hi-spark.com/OAR/meta-audience-network/): 移动广告联盟；全球广告需求与 App 变现。英文页: https://hi-spark.com/OAR/meta-audience-network/en.html；官方参考: https://www.facebook.com/audiencenetwork/
- [Pangle](https://hi-spark.com/OAR/pangle/): 移动广告联盟；短视频广告需求与第三方 App 库存。英文页: https://hi-spark.com/OAR/pangle/en.html；官方参考: https://www.pangleglobal.com/
- [Mintegral](https://hi-spark.com/OAR/mintegral/): 游戏增长与变现；游戏买量、互动素材与广告变现。英文页: https://hi-spark.com/OAR/mintegral/en.html；官方参考: https://www.mintegral.com/
- [Moloco](https://hi-spark.com/OAR/moloco/): 机器学习广告；第一方信号、机器学习与 ROAS 优化。英文页: https://hi-spark.com/OAR/moloco/en.html；官方参考: https://www.moloco.com/
- [Yandex Ads](https://hi-spark.com/OAR/yandex-ads/): 区域广告平台；俄罗斯、独联体与区域流量。英文页: https://hi-spark.com/OAR/yandex-ads/en.html；官方参考: https://ads.yandex.com/
- [Adjust](https://hi-spark.com/OAR/adjust/): 归因与测量；MMP、SKAN、深链与多渠道归因。英文页: https://hi-spark.com/OAR/adjust/en.html；官方参考: https://www.adjust.com/
- [BIGO](https://hi-spark.com/OAR/bigo/): 直播内容与广告变现；直播打赏、内容产品与广告第二曲线。英文页: https://hi-spark.com/OAR/bigo/en.html；官方参考: https://www.bigo.sg/
- [AppLovin](https://hi-spark.com/OAR/applovin/): 应用增长与聚合；移动广告、MAX 聚合与开发者增长。英文页: https://hi-spark.com/OAR/applovin/en.html；官方参考: https://www.applovin.com/
- [Amazon Ads](https://hi-spark.com/OAR/amazon-ads/): 零售媒体与程序化；购物意图、零售媒体与需求方购买。英文页: https://hi-spark.com/OAR/amazon-ads/en.html；官方参考: https://advertising.amazon.com/
- [Unity](https://hi-spark.com/OAR/unity/): 游戏引擎与广告；游戏生态、广告网络与创作工具。英文页: https://hi-spark.com/OAR/unity/en.html；官方参考: https://unity.com/products/unity-ads
- [Taboola](https://hi-spark.com/OAR/taboola/): 原生内容广告；内容推荐、原生流量与效果营销。英文页: https://hi-spark.com/OAR/taboola/en.html；官方参考: https://www.taboola.com/
- [Reddit Ads](https://hi-spark.com/OAR/reddit-ads/): 社区内容广告；社区语境、Conversation Ads 与品牌安全。英文页: https://hi-spark.com/OAR/reddit-ads/en.html；官方参考: https://www.business.reddit.com/
- [Snapchat Ads](https://hi-spark.com/OAR/snapchat-ads/): 社交 / AR 广告；竖屏社交、AR 互动与年轻用户。英文页: https://hi-spark.com/OAR/snapchat-ads/en.html；官方参考: https://forbusiness.snapchat.com/
- [Pinterest Ads](https://hi-spark.com/OAR/pinterest-ads/): 种草 / 购物意图；视觉发现、灵感内容与购买计划。英文页: https://hi-spark.com/OAR/pinterest-ads/en.html；官方参考: https://business.pinterest.com/
- [X Ads](https://hi-spark.com/OAR/x-ads/): 实时社交广告；实时对话、热点分发与公开传播。英文页: https://hi-spark.com/OAR/x-ads/en.html；官方参考: https://business.x.com/
- [LinkedIn Ads](https://hi-spark.com/OAR/linkedin-ads/): B2B 社交广告；职业身份、内容触达与 B2B 获客。英文页: https://hi-spark.com/OAR/linkedin-ads/en.html；官方参考: https://business.linkedin.com/
- [Spotify Ads](https://hi-spark.com/OAR/spotify-ads/): 音频 / 播客广告；声音陪伴、音频广告与播客营销。英文页: https://hi-spark.com/OAR/spotify-ads/en.html；官方参考: https://ads.spotify.com/
- [The Trade Desk](https://hi-spark.com/OAR/the-trade-desk/): 程序化 DSP；开放互联网、跨渠道购买与 CTV。英文页: https://hi-spark.com/OAR/the-trade-desk/en.html；官方参考: https://www.thetradedesk.com/
- [Criteo](https://hi-spark.com/OAR/criteo/): 零售 / 电商媒体；商业媒体、购物意图与商品数据。英文页: https://hi-spark.com/OAR/criteo/en.html；官方参考: https://www.criteo.com/
- [Outbrain](https://hi-spark.com/OAR/outbrain/): 原生 / 内容分发；内容发现、原生流量与效果营销。英文页: https://hi-spark.com/OAR/outbrain/en.html；官方参考: https://www.outbrain.com/
- [Magnite](https://hi-spark.com/OAR/magnite/): SSP / CTV 交易；独立卖方平台、CTV 与优质库存。英文页: https://hi-spark.com/OAR/magnite/en.html；官方参考: https://www.magnite.com/
- [PubMatic](https://hi-spark.com/OAR/pubmatic/): SSP / 媒体收益；卖方平台、库存治理与收益优化。英文页: https://hi-spark.com/OAR/pubmatic/en.html；官方参考: https://pubmatic.com/
- [Yahoo Ads](https://hi-spark.com/OAR/yahoo-ads/): 全渠道 DSP；身份连接、自有内容与全渠道需求。英文页: https://hi-spark.com/OAR/yahoo-ads/en.html；官方参考: https://www.yahooinc.com/yahoo-ads
- [AdMob](https://hi-spark.com/OAR/admob/): 移动应用变现；应用广告变现、聚合与竞价。英文页: https://hi-spark.com/OAR/admob/en.html；官方参考: https://admob.google.com/
- [AdSense](https://hi-spark.com/OAR/adsense/): 内容网站变现；内容页面、广告需求与收益治理。英文页: https://hi-spark.com/OAR/adsense/en.html；官方参考: https://adsense.google.com/
- [Huawei Ads](https://hi-spark.com/OAR/huawei-ads/): 终端生态广告；华为终端、应用分发与海外广告。英文页: https://hi-spark.com/OAR/huawei-ads/en.html；官方参考: https://ads.huawei.com/
- [OPPO Ads](https://hi-spark.com/OAR/oppo-ads/): 终端生态广告；OPPO终端流量与应用分发。英文页: https://hi-spark.com/OAR/oppo-ads/en.html；官方参考: https://ads.oppomobile.com/
- [Kwai Ads](https://hi-spark.com/OAR/kwai-ads/): 短视频广告；短视频内容、拉美市场与效果增长。英文页: https://hi-spark.com/OAR/kwai-ads/en.html；官方参考: https://ads.kwai.com/
- [Xiaomi Ads](https://hi-spark.com/OAR/xiaomi-ads/): 终端生态广告；小米设备生态与全球分发。英文页: https://hi-spark.com/OAR/xiaomi-ads/en.html；官方参考: https://global.e.mi.com/
- [Chartboost](https://hi-spark.com/OAR/chartboost/): 移动游戏广告；游戏需求、开发者供给与变现。英文页: https://hi-spark.com/OAR/chartboost/en.html；官方参考: https://www.chartboost.com/
- [Vungle](https://hi-spark.com/OAR/vungle/): 移动广告与创意；创意驱动的移动广告与游戏增长。英文页: https://hi-spark.com/OAR/vungle/en.html；官方参考: https://vungle.com/
- [InMobi](https://hi-spark.com/OAR/inmobi/): 独立移动广告；区域供给、新兴市场与移动需求。英文页: https://hi-spark.com/OAR/inmobi/en.html；官方参考: https://www.inmobi.com/
- [ironSource](https://hi-spark.com/OAR/ironsource/): 应用增长与聚合；Unity Grow下的聚合、增长与变现。英文页: https://hi-spark.com/OAR/ironsource/en.html；官方参考: https://unity.com/products/unity-grow
- [AppsFlyer](https://hi-spark.com/OAR/appsflyer/): 归因与增长测量；移动归因、深链、SKAN与反作弊。英文页: https://hi-spark.com/OAR/appsflyer/en.html；官方参考: https://www.appsflyer.com/
- [Digital Turbine](https://hi-spark.com/OAR/digital-turbine/): 终端与设备增长；预装、OEM流量与应用发现。英文页: https://hi-spark.com/OAR/digital-turbine/en.html；官方参考: https://www.digitalturbine.com/
- [Index Exchange](https://hi-spark.com/OAR/index-exchange/): 程序化广告交易所；独立交易所、卖方价值与库存治理。英文页: https://hi-spark.com/OAR/index-exchange/en.html；官方参考: https://www.indexexchange.com/