# 23家海外广告平台研究库

> 火焰广告传媒（HiSpark）整理的海外广告平台商业角色、变现逻辑、适配条件与风险边界研究。

Canonical: https://hi-spark.com/community/ad-research/
Last updated: 2026-10-24
Publisher: Shenzhen HiSpark Ad Media Co., Ltd. (https://hi-spark.com)

## 使用说明

- 本文档面向搜索引擎、生成式搜索与 AI 研究工具，用于识别平台实体、文章主题与官方参考来源。
- 页面观点为独立行业分析；平台产品、政策和数据以各平台官方网站为准。

## 平台目录

- [Meta Audience Network](https://hi-spark.com/community/ad-research/meta-audience-network/): 移动广告联盟；全球广告需求与 App 变现。英文页: https://hi-spark.com/community/ad-research/meta-audience-network/en.html；官方参考: https://www.facebook.com/audiencenetwork/
- [Pangle](https://hi-spark.com/community/ad-research/pangle/): 移动广告联盟；短视频广告需求与第三方 App 库存。英文页: https://hi-spark.com/community/ad-research/pangle/en.html；官方参考: https://www.pangleglobal.com/
- [Mintegral](https://hi-spark.com/community/ad-research/mintegral/): 游戏增长与变现；游戏买量、互动素材与广告变现。英文页: https://hi-spark.com/community/ad-research/mintegral/en.html；官方参考: https://www.mintegral.com/
- [Moloco](https://hi-spark.com/community/ad-research/moloco/): 机器学习广告；第一方信号、机器学习与 ROAS 优化。英文页: https://hi-spark.com/community/ad-research/moloco/en.html；官方参考: https://www.moloco.com/
- [Yandex Ads](https://hi-spark.com/community/ad-research/yandex-ads/): 区域广告平台；俄罗斯、独联体与区域流量。英文页: https://hi-spark.com/community/ad-research/yandex-ads/en.html；官方参考: https://ads.yandex.com/
- [Adjust](https://hi-spark.com/community/ad-research/adjust/): 归因与测量；MMP、SKAN、深链与多渠道归因。英文页: https://hi-spark.com/community/ad-research/adjust/en.html；官方参考: https://www.adjust.com/
- [BIGO](https://hi-spark.com/community/ad-research/bigo/): 直播内容与广告变现；直播打赏、内容产品与广告第二曲线。英文页: https://hi-spark.com/community/ad-research/bigo/en.html；官方参考: https://www.bigo.sg/
- [AppLovin](https://hi-spark.com/community/ad-research/applovin/): 应用增长与聚合；移动广告、MAX 聚合与开发者增长。英文页: https://hi-spark.com/community/ad-research/applovin/en.html；官方参考: https://www.applovin.com/
- [Amazon Ads](https://hi-spark.com/community/ad-research/amazon-ads/): 零售媒体与程序化；购物意图、零售媒体与需求方购买。英文页: https://hi-spark.com/community/ad-research/amazon-ads/en.html；官方参考: https://advertising.amazon.com/
- [Unity](https://hi-spark.com/community/ad-research/unity/): 游戏引擎与广告；游戏生态、广告网络与创作工具。英文页: https://hi-spark.com/community/ad-research/unity/en.html；官方参考: https://unity.com/products/unity-ads
- [Taboola](https://hi-spark.com/community/ad-research/taboola/): 原生内容广告；内容推荐、原生流量与效果营销。英文页: https://hi-spark.com/community/ad-research/taboola/en.html；官方参考: https://www.taboola.com/
- [Reddit Ads](https://hi-spark.com/community/ad-research/reddit-ads/): 社区内容广告；社区语境、Conversation Ads 与品牌安全。英文页: https://hi-spark.com/community/ad-research/reddit-ads/en.html；官方参考: https://www.business.reddit.com/
- [Snapchat Ads](https://hi-spark.com/community/ad-research/snapchat-ads/): 社交 / AR 广告；竖屏社交、AR 互动与年轻用户。英文页: https://hi-spark.com/community/ad-research/snapchat-ads/en.html；官方参考: https://forbusiness.snapchat.com/
- [Pinterest Ads](https://hi-spark.com/community/ad-research/pinterest-ads/): 种草 / 购物意图；视觉发现、灵感内容与购买计划。英文页: https://hi-spark.com/community/ad-research/pinterest-ads/en.html；官方参考: https://business.pinterest.com/
- [X Ads](https://hi-spark.com/community/ad-research/x-ads/): 实时社交广告；实时对话、热点分发与公开传播。英文页: https://hi-spark.com/community/ad-research/x-ads/en.html；官方参考: https://business.x.com/
- [LinkedIn Ads](https://hi-spark.com/community/ad-research/linkedin-ads/): B2B 社交广告；职业身份、内容触达与 B2B 获客。英文页: https://hi-spark.com/community/ad-research/linkedin-ads/en.html；官方参考: https://business.linkedin.com/
- [Spotify Ads](https://hi-spark.com/community/ad-research/spotify-ads/): 音频 / 播客广告；声音陪伴、音频广告与播客营销。英文页: https://hi-spark.com/community/ad-research/spotify-ads/en.html；官方参考: https://ads.spotify.com/
- [The Trade Desk](https://hi-spark.com/community/ad-research/the-trade-desk/): 程序化 DSP；开放互联网、跨渠道购买与 CTV。英文页: https://hi-spark.com/community/ad-research/the-trade-desk/en.html；官方参考: https://www.thetradedesk.com/
- [Criteo](https://hi-spark.com/community/ad-research/criteo/): 零售 / 电商媒体；商业媒体、购物意图与商品数据。英文页: https://hi-spark.com/community/ad-research/criteo/en.html；官方参考: https://www.criteo.com/
- [Outbrain](https://hi-spark.com/community/ad-research/outbrain/): 原生 / 内容分发；内容发现、原生流量与效果营销。英文页: https://hi-spark.com/community/ad-research/outbrain/en.html；官方参考: https://www.outbrain.com/
- [Magnite](https://hi-spark.com/community/ad-research/magnite/): SSP / CTV 交易；独立卖方平台、CTV 与优质库存。英文页: https://hi-spark.com/community/ad-research/magnite/en.html；官方参考: https://www.magnite.com/
- [PubMatic](https://hi-spark.com/community/ad-research/pubmatic/): SSP / 媒体收益；卖方平台、库存治理与收益优化。英文页: https://hi-spark.com/community/ad-research/pubmatic/en.html；官方参考: https://pubmatic.com/
- [Yahoo Ads](https://hi-spark.com/community/ad-research/yahoo-ads/): 全渠道 DSP；身份连接、自有内容与全渠道需求。英文页: https://hi-spark.com/community/ad-research/yahoo-ads/en.html；官方参考: https://www.yahooinc.com/yahoo-ads